Battlefield 3 is build by EA to destroy the COD franchise by launching the game the exact same day as Modern Warfare 3. EA started bragging that it has invested about 1 milion dollars in marketing for the game although I would feel better if they said that they invested 1 milion in development. Because let's not forget other games that were super hyped by massive marketing strategies but in the end proved that they sucked(I'm looking at you Homefront!).
Three trailers have been launched to date featuring a squad of soldiers in an middle eastern setting battling the MEC.
'Battlefield 3' Fault Line Episode 1
'Battlefield 3' Fault Line Episode 2
'Battlefield 3' Fault Line Episode 3